Reviews reviewed

by | Mar 3, 2011 | Digital

I’ll say one thing about looking at reviews for the Kindle – I now really really want one. There are lots of different sorts of reviews online for the Kindle, I’ve put together a few as a starting point. The sheer number of largely positive reviews...

Towards a map of marketing information systems

by | Feb 17, 2011 | Digital

Is Daniel et al’s model actually a broadly applicable map or out-dated ? We’ve been discussing Daniel et al’s article on a map of marketing information systems. The article proposes a ‘map’ of the marketing process and overlays...