I’m a trustee of the University of Brighton Students’ Union. One of the ways they generate income to spend on services for students is through advertising sales including print, online, sponsorship and on-site events.

One of the tasks on my course was to create some examples of Google Adwords ads so I decided to consider how Brighton Students’ Union could use an Adwords campaign to attract potential clients.

These are two examples which would aim to convert clicks into enquiries. They could run alongside each other and the more successful option be refined further to increase click-through rates and conversions. The ads could be targeted to people searching within East Sussex using relevant keywords about marketing, promoting, students and sales..

Advertise to students
Promote your business to students
in Brighton with targeted marketing

Promote to students
Want to promote to students?
Advertise directly to students