Freshers newsletter campaign

In one of those great ‘two birds, one stone’ scenarios a project I was working on fitted the brief for part of my course. It has also led to much smugness so I’ve decided to up the smug factor by sharing the project with you, the people of the...

Some Adwords words

I’m a trustee of the University of Brighton Students’ Union. One of the ways they generate income to spend on services for students is through advertising sales including print, online, sponsorship and on-site events. One of the tasks on my course was to...

Email marketing analysis : Oxfam Unwrapped

As an email ninja I get very few email newsletters that I’m not interested in or don’t read so it was interesting to see how many people on my course have written about emails that they don’t open. I decided to write about one of the emails I pretty...

Driving business online

At last year’s TFM&A exhibition, Steve Lomax from Experian CheetaMail (who have a range of white papers on email marketing available for download) gave a presentation about email marketing which you can watch online. In it, he gives an overview of how email...

Reviews reviewed

I’ll say one thing about looking at reviews for the Kindle – I now really really want one. There are lots of different sorts of reviews online for the Kindle, I’ve put together a few as a starting point. The sheer number of largely positive reviews...