Data-driven decision-making

Ashamed of having to write ‘blogs sporadically at joannwalters.co.uk’ in a few profiles recently I am determined to blog more regularly about the thoughts floating around my head. This is a somewhat cop-out blog post however as it is just pointing to a...

Clandon Wood – branching out into digital marketing

Clandon Wood is a 31 acre area of new native woodland, wildflower meadows, lake and wetland in Surrey due to open in May 2012. It will be planted and landscaped to attract wildlife, accommodate natural burials and provide new habitats for people to explore. They aim...

Some Adwords words

I’m a trustee of the University of Brighton Students’ Union. One of the ways they generate income to spend on services for students is through advertising sales including print, online, sponsorship and on-site events. One of the tasks on my course was to...

Email marketing analysis : Oxfam Unwrapped

As an email ninja I get very few email newsletters that I’m not interested in or don’t read so it was interesting to see how many people on my course have written about emails that they don’t open. I decided to write about one of the emails I pretty...

Reviews reviewed

I’ll say one thing about looking at reviews for the Kindle – I now really really want one. There are lots of different sorts of reviews online for the Kindle, I’ve put together a few as a starting point. The sheer number of largely positive reviews...