Organising your marketing & communications

I spoke at the annual National Union of Students (NUS) conference for students’ union officers and managers. This year my topic was ‘organising your marketing and communications’. Not a particularly sexy title but maybe next year?

To be honest, this is currently a holding page for a longer post to come which talks a bit more about my thoughts on the topic plus more info about what other communications people told me about their views too. To get an email when I do put up some more info you can sign up to my mailing list.

For anyone who is just after the slides here you go:

You can also read more about my presentations from the 2014 conference on content marketing and cheap tools.

Students’ Unions 2014 – my communications sessions

I’m speaking at Students’ Unions 2014, a conference for students’ union staff and officers.

This year it is in glamorous Bolton and I’ll be talking about content marketing and communications tools.

My presentations are linked below but I plan to blog about the themes raised and tools suggested in more detail. To be notified when I update my blog with more details you can subscribe to my sporadic email updates.

Content marketing: let’s do it better

Content marketing presentation

Since going to the Content Marketing Show, run by my friend Kelvin Newman (who was recently voted as having had the most impact on the digital marketing industry over the past year!) a few years ago I’ve been learning more and more about content marketing.

It’s one of those things that is actually fairly obvious – people don’t like being ‘sold’ at so aim to be useful and friendly so they’ll come to you when they need you. My freshers newsletter campaign is an example of content marketing, offering people something useful – in this case information about our events and learning about being a student – in return for permission to communicate with them so you can build a relationship with them.

The point of my presentation is that it is often easier not to bother and just to spam people with messages focused around yourself. Instead, I think we should be focusing on what students want and how we can help with that.

I should point out that this presentation looks beautiful because I made it with Canva, my new favourite tool which makes it super easy to design amazing looking things.

>> View presentation

101ish free & cheap tools for communications people

101ish free or cheap tools for marketing and communications people presentationI initially pitched this session by plucking the number 101 from the air as it sounded more interesting than 74 and more impressive than 14 not expecting the session to be chosen. Turns out it was and that 101 is a lot of tools to find and list!

My original session time was halved to 30 minutes which gave me a good excuse to aim for 50 tools instead as well as an opportunity to crowdsource an extra 50 to hit my original target.

If you have any other tools I should add to my list please let me know – – or leave a comment below.

>> View presentation

If you go, I’d love to hear your thoughts on Students’ Unions 2014. I’m always happy to publish guest posts so feel free to send over something to add to my blog



July 2nd, 2014|Speaking|2 Comments|

Showing my workings

I’m a self-critical perfectionist.

I have loads of ideas about things but often struggle to get started on them unless I’m sure I’ve got everything covered and it will be the best it can be.

For my blog, this means I spend ages thinking about cool posts I could write or things I think would be useful to share but they stay in my head until I’m confident they’ll be completely comprehensive. This means I don’t post very often.

‘The perfect is the enemy of good’ is one of my favourite quotes (attributed to Voltaire) and I often think of it when I’m stalling on getting started with something. Obviously this doesn’t mean you settle for mediocre. Perfect is definitely something to strive for but not when it gets in the way of doing anything at all.

I loved maths at school and showing your workings is an important part of solving maths problems. You used to get marks for heading in the right direction even if your final answer wasn’t right. It also meant if you went off track you could back up and retrace your footsteps to try to find and correct your error.

Given that one of the goals of my blog is to share what I’m working on so other people can build on it for their own projects and help me with mine I am trying to be more confident about showing my workings even if it means they’re not fully formed.

I’ll be trying to look at my blog as showing my workings so I and my readers can see the processes I use in my work and retrace my steps if necessary.

April 17th, 2014|Me|0 Comments|