Things I’ve been reading recently

In an attempt to get some of the things I find interesting out of my head and into my blog I’m sharing links to stuff I’ve stumbled on this week that has made me think… There is too much talk and not enough action in the charity sector –┬áSimon...

Data-driven decision-making

Ashamed of having to write ‘blogs sporadically at joannwalters.co.uk’ in a few profiles recently I am determined to blog more regularly about the thoughts floating around my head. This is a somewhat cop-out blog post however as it is just pointing to a...

Freshers newsletter campaign

In one of those great ‘two birds, one stone’ scenarios a project I was working on fitted the brief for part of my course. It has also led to much smugness so I’ve decided to up the smug factor by sharing the project with you, the people of the...

Email marketing analysis : Oxfam Unwrapped

As an email ninja I get very few email newsletters that I’m not interested in or don’t read so it was interesting to see how many people on my course have written about emails that they don’t open. I decided to write about one of the emails I pretty...

Driving business online

At last year’s TFM&A exhibition, Steve Lomax from Experian CheetaMail (who have a range of white papers on email marketing available for download) gave a presentation about email marketing which you can watch online. In it, he gives an overview of how email...