A few weeks ago I hosted our annual students’ union communication people gathering in Brighton – Comms by the Coast.
I wish I had more time to write about the things I learned and the ideas it sparked for me but the run-up to new students arriving is more hectic than ever!
After everyone had grabbed a pastry Suki and Aisling from LSE SU and Arts SU talked about how they’ve used calls to action in their email marketing and reflected on their experience working between two different unions.
Eleanor from Ofgem talked about how they’ve shared their ‘Be An Energy Shopper‘ campaign on a limited budget.
Jess and Heather from the Open University Students Association showed us how they’ve been engaging their 200,000 distance learners.
Christine from Musterpoint talked about engaging with the media and the public.
Chris from The Student Room showcased some of their insight into students.
After a sunny lunch, Tom from Bristol, Emil from UEA (now at Goldsmiths) and Lucy from Sussex talked about their rebranding projects. It was really interesting to hear about three different approaches and see their final looks.
Finally, Jamie from Swansea talked about his experience of working for a students’ union and a university.
It was so nice to see everyone and pick their brains. The discussion session the afternoon before the main event was sooooo useful and I came away with loads of ideas.
A massive thank you to everyone who came along and to everyone who contributed.
You can see presentations from Comms by the Coast 2014 on my blog too.