by Jo | Mar 24, 2011 | Digital
As an email ninja I get very few email newsletters that I’m not interested in or don’t read so it was interesting to see how many people on my course have written about emails that they don’t open. I decided to write about one of the emails I pretty...
by Jo | Mar 10, 2011 | Digital
“I had never heard of Cravendale milk until Bertrum Thumbcat came along… I bought my first carton today and it’s quite tasty! Yes, I am a slave to advertising … and to thumbed cats.” From www.facebook.com/bertrumthumbcat What would happen...
by Jo | Mar 9, 2011 | Digital
At last year’s TFM&A exhibition, Steve Lomax from Experian CheetaMail (who have a range of white papers on email marketing available for download) gave a presentation about email marketing which you can watch online. In it, he gives an overview of how email...
by Jo | Mar 3, 2011 | Digital
Today I went to the Technology For Marketing & Advertising (TFM&A) show in London where my time was spent alternating between making apologetic faces at exhibitors (no I don’t have thousands of pounds to spend on your shiny software) and scribbling pages...
by Jo | Mar 3, 2011 | Digital
I’ll say one thing about looking at reviews for the Kindle – I now really really want one. There are lots of different sorts of reviews online for the Kindle, I’ve put together a few as a starting point. The sheer number of largely positive reviews...
by Jo | Feb 17, 2011 | Digital
Is Daniel et al’s model actually a broadly applicable map or out-dated ? We’ve been discussing Daniel et al’s article on a map of marketing information systems. The article proposes a ‘map’ of the marketing process and overlays...
